TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is probably the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly we had a unique product the land was clamoring for, we started offering franchise opportunities the following year. Since that period, we’ve continued to develop to in excess of 360 stores nationwide.
We have been also continually researching ways to keep our customers satisfied and coming back for further. That’s why we joined forces with Mrs. Fields® in 2000 to become Mrs. Fields Famous Brands. Today, TCBY Near Me leads the current market in nutrition, taste, and new product innovation, always reaching to anticipate the evolving needs and wants of our own customers.
We’ve remodeled our interiors and our brand to reflect our forward-thinking outlook on the future having a modern brand name and logo, colorful palette and trendy interior decor. We’ve been building a legacy of tasty, healthy frozen desserts within the last thirty years so we don’t have any goal of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the first TCBY in Little Rock, Arkansas. TCBY began franchising the subsequent year, and by 1984 there was over 100 stores.
Just before 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to create a new name looking at the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved to the tallest building in Arkansas, Simmons Tower situated in downtown Little Rock, as well as the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY at the begining of 2000 and became Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there were 1,777 TCBY locations across the country. By 2011, after several waves of closings, there was 405.
Products and promotions
TCBY offers frozen yogurt in a variety of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores only offer soft serve. The new concept stores stick to a self-service model, with customers being charged by weight. Soft serve yogurt is available in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors that are available daily, in addition to various rotating flavors. TCBY also serves drinks such as Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the exam launch of breakfast and lunch meal replacement bowls, parfaits and smoothies made from non-frozen “fresh” yogurt called Yovana-Simply Yogurt by two self-service company stores in their headquarters of Salt Lake City.
2010 also saw the opening of any prototype store in Salt Lake City, Utah, operating under a different business structure. Instead of customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their own mixture of fruit or candy toppings, and pay through the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of the yogurt using a more nutrient-rich profile. The company brought down the fat content of its yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is definitely the first frozen yogurt chain to offer you Greek frozen yogurt. Every year, What Time Does TCBY Close offers mothers across the nation a free of charge frozen yogurt on Mother’s Day, and fathers a free frozen yogurt on Father’s Day.